Ideas fueled by

We bring our best thinking every time.

Process Driven Works

With two decades of solid agency experience among us, our team members have delivered projects for an array of clients, encompassing local businesses as well as Fortune 500 companies. Ministers of Design represents the culmination of this rich continuum: we are driven by a fundamental love for quality design, a commitment to excellence at each step of the process, and a belief in the power of measurable results.

The Ministers have been busy, so stay tuned. We can't wait to show you how we do it.

AFAC

Opportunity

America’s infrastructure is vital to the U.S. economy and the Alliance for American Competitiveness has a mission to help people understand just how crucial it is. With thousands of bridges in need of repair, roads in need of attention and facilities in need of upgrade, AFAC hopes to drive public attention to the importance of these infrastructure arteries so that goods and services can move safely and in the most streamlined manner.

Solution

Ministers of Design created a compelling and interactive website that effectively informs on AFAC’s key messaging, drives individuals to get involved and coordinates with their other strategic campaigns. MoD delivered a powerful and well received environment that immediately established AFAC as an initiative to be taken seriously.

G Factory

Opportunity

With millions of online gamers focused on a variety of events surrounding competitive play, G-Factory saw an opportunity to connect brands to the wildly attractive age demographic of gamers. Representing their brand effectively online was imperative and letting companies know that they get gamers and how to connect with them required a website that spoke both languages clearly.

Solution

Ministers of Design created a wickedly cool online environment that punches through the data associated with online gamers and the opportunity for brands to connect with them. Using both visuals and statistics the site accomplishes the immediate goals of communicating the who what why and how of G-Factory.

My Dog Bowl

Opportunity

Our client wanted to create a service that caters to dog lovers as well as provides them a with as sense of community. By providing them doorstep delivery of dog food, dog treats and dog toys as well as similar offerings for cats, he felt he could differentiate his service from competitors by firmly being an advocate of animals and the love we share for them as family members.

Solution

Ministers of Design developed and provided a name that would become the service known as My Dog Bowl. MoD then developed a distinct brand strategy that was then applied to all online messaging and touchpoints followed by an initial web environment that allowed My Dog Bowl to successfully attain a valuation of $2.25 million U.S along with their first investor capital. MoD then developed the full ecommerce and brand site for My Dog Bowl which now serves their customers and fans alike.

Nantucket Looms

Opportunity

Nantucket Looms has been making a variety of hand woven items on the island of Nantucket since 1968. Known by the thousands of visitors to the island each summer and located on Main Street, it has been a part of Island culture for anyone that has spent their days on the beaches and their evenings walking the cobblestone streets. With a combination of Island lifestyle and artisanal heritage, Nantucket Looms is positioned for far greater reach in the global market.

Solution

Ministers of Design set out to position Nantucket Looms as a national brand in the home lifestyle segment. MoD created a brand strategy that would influence communications moving forward and then created email and promotional messaging that jump started their ecommerce website. MoD also reorganized the website, introduced new graphics, created photo assets and delivered exponential online sales growth within weeks of initiative start.

Real Clear Radio Hour

Opportunity

The Real Clear Radio Hour was introducing a series of radio programming to radio stations throughout the United States and needed an online presence to help position and inform potential stations about the unique and informative programming as well as allow access to previous content.

Solution

Ministers of Design created a website that seamlessly puts forth the who, what and how of the Real Clear Radio Hour in front of prospective audiences and radio stations nationwide. Visitors can download existing programs, learn more about content offerings and contact the client for distribution opportunities.

Right Proper Brewing Company

Opportunity

Thor Cheston approached Ministers of Design to assist in positioning and developing a brand concept for Right Proper Brewing Company. Based in Shaw, an area that has historical roots in music and community, Right Proper would be a brewery that served not only food and drink, but the community they are a part of.

Solution

Ministers of Design created a brand strategy that firmly positioned Right Proper as not just a drinking establishment but a warm and welcoming place where knowledgeable team members would put forth the charm and history of Shaw. MoD created logos, signage, uniform and packaging designs and the website for Right Proper Brewing Company. These assets have helped Right Proper flourish along with all of their locally brewed beers that have become favorites of the Shaw Neighborhood they reside in.

ThunderBay 1636

Opportunity

Lacrosse is a physical, emotional and team oriented sport this is underserved from a clothing and brand lifestyle perspective. The founders of ThunderBay 1636 felt they had an opportunity to dress the young players, speak to the ethos of lacrosse and position themselves squarely as the clothing brand for that sport. Lacking a cohesive ecommerce website as well as coherent brand messaging platform, they reached out to Ministers of Design.

Solution

Ministers of Design squarely positioned ThunderBay 1636 as a brand that represents the concept of “Original American Athlete” and focuses on the history and legacy of Lacrosse. MoD created an ownable brand strategy document, redesigned the website, created in-store branding, advertisements, social engagement campaigns and social strategies and delivered an enhanced brand logo that was applied to all of their clothing line. Upon introduction of their new brand image, ThunderBay sold over $16,000 in merchandise and had in excess of 120 social media comments from a single event location.

Practice What We Preach

A great idea is just the beginning. Growing it into a tangible reality comes from dialogue in a myriad of forms – creative engagement meetings with clients, internal brainstorming sessions over takeout, that breakthrough moment that arrives at 3:00 AM. The initial process is not always predictable but we are patient, deliberate, methodical. We are seasoned and focused. We roll with the punches and keep our eyes on the prize – a dynamic, holistic brand identity.

Our expertise is comprehensive, spanning graphic & interface design, user experience design, digital engagement strategies & social media outreach, and print & digital advertising campaigns. Not to mention the ability to execute each on desktop and mobile devices -- iOS or Android, web or native, tablet or TI-83 -- all with pixel-perfect precision. Let us show you how we can engage your audiences, extend your digital identity and strengthen your brand. It’s simple: we define your needs and build effective solutions.

Design


You know great design when you see it. We know how to create it. Potent design requires goal-driven methodology and strategic thinking, along with an intrinsic talent for creating assets that are cohesive, compelling, and on-brand. We know how to elevate your audience’s visual experience, cultivating a consistent, seamless identity across each of your brand’s touch points.

Strategy


Your target audience is waiting. Are you engaging them? And how can you be sure who they are? MoD develops solutions that are unique, persuasive and most importantly, rooted in comprehensive research and analysis. Our approach ensures that every decision is deliberate and every implementation is precise. Our work isn’t static: we are able to monitor, interpret, and modify your formula so it remains flexible and relevant, even after execution.

Development


Outstanding design deserves flawless execution, that's why every digital solution MoD deploys is based on predefined functional specs. And because we use the latest and greatest web technologies, you can be sure you will reach your users, regardless of screen size or operating system. We know because we test them all before launch. And then we train you to take complete control over managing your web presence. If technology can enhance your brand rather than dilute it, then the design is more effective (you might even think our code is beautiful, too.)


Content


Concerned about SEO? Then let's focus on content. You have a great story. We can help you tell it. We craft concise, powerful messaging for your organization or brand, creating a promise that can be owned by your team and used to captivate your audience. Are pictures worth a thousand words? Maybe. But intelligent brand messaging is priceless.

Creativity Is Our Oxygen

What makes MoD special? A commitment to our craft, a belief in our process, a passion for thoughtful design, and a steadfast determination to do things right. We come from diverse backgrounds, work globally and excel across multiple disciplines. We've been bartenders and bankers, poets and presidential candidates. We surf waves and webs, hypothesize all the hypotenuses and create beautiful solutions.

We are redefining agency for ourselves and for our clients. We welcome a good conversation, new challenges and the opportunity to grow with you. We are Ministers of Design.

  • Russell Hirshon

    Director


    "A lifetime of work experience can become a manifestation of creativity. In this case, it would be Ministers of Design. I have always imagined that a creative agency could be a place that is not only satisfying, but creatively extraordinary. A place where really smart people offer smarter solutions by collaborating together."

    As Director of MoD, Russell is dedicated to providing the best possible experience for our clients and a foundation for doing business that we like to think is unmatched among our peers. You can check out his Linkedin profile if you really want the skinny on his work and educational journey but we recommend that you contact us so we can demonstrate exactly how smart we are when it comes to your needs.

  • Andrew Pascoe

    Technical Director


    Andrew oversees our digital world at Ministers of Design. That includes all web implementations, native application development, social media integration and just knowing what's next - and how to build it. Core to his belief that perfection in code serves as the foundation for the visual systems that convey organizational messaging, he is methodical at creating the most appropriate environments for whatever the deliverable might be.

    After studying Systems Engineering at the University of Virginia he started his career in the financial industry. Focusing on trading analytics while working first in New York and later San Francisco, he excelled as a highly functional cog until realizing he preferred pushing pixels to processing prepayment risk. With an extensive knowledge of web development as well as strategic and analytical acumen, Andrew delivers not only on the technical demands of our projects but also informs the strategic direction that is paramount to the success of our clients.

  • Alessandra Beggiato

    Digital Engagement & PR


    As one of the youngest members of the MoD team, Alessandra is a master of social communications and a leading voice for the Chicago music and art scene. A Washington DC native, she just completed studying marketing communications at DePaul University and will be applying her degree to MoD clients out of Chicago and Washington DC.

    Truly representing the millennial generation, she has a passion for social engagement and audience outreach, and is a pro at expressing her thoughts in 140 characters or less along with conjuring up some of our more creative digital engagement strategies for our clients.

  • Shannon Flynn

    Senior Project Manager


    "Those who guide us to our destination are defined by the roads they take." Such can be said for Shannon who leads all of her client projects to completion. Diligent in all of the details and meticulous in project planning, Shannon makes sure our clients are informed, participatory and collaborative in our effort to deliver the best possible solutions. Shannon sees the client relationship as one that is defined by mutual respect and process oriented goals that take us from the start to finish in a methodical manner.

    As a project manager, Shannon will be your voice, advocate and facilitator of great things.

  • Cullen Drummey

    Developer


    A Chinese language major with a flare for Asian culture, Cullen has brought fresh, new perspectives into the office far beyond his sense of humor. Cullen is adept at design integration for various web based platforms and quickly becoming part of all our client development conversations. Cullen was born and raised in the Washington Metropolitan area and therefore can be found at a variety of sporting events throughout the year cheering louder than everyone around him. As for MoD, we are his biggest fan.

    A true idea-man that is stimulated by innovation and creativity, he plans on augmenting our programming and development team through a deadly mixture of collaboration and ingenuity.

  • Sara Lin

    Design Director


    “Good ideas are conceived in the mind, great ideas begin with a conversation.” As Design Director of MoD, Sara excels at sparking our communal creative thought processes to deliver unique and strategic design solutions. It's not just an exercise but a belief in how better design solutions equate to elegant design implementations that deliver on client goals.

    With almost a decade of agency experience in design, she has become fluent in implementing well-executed projects with particular attention to details. Beginning her career as a product designer, her current expertise extends over the areas of print, packaging, environmental and web design but also extend to a command of everything culinary and may be our next Master Chef contender.

  • Mike Edstrom

    Strategist


    If the word is mightier than the sword, Mike Edstrom would be a very deadly man. As a professional and creative writing major, Mike has a real passion for all forms of writing and especially as it applies to digital content and brand messaging. While a picture may be worth a thousand words, a single sentence can effectively position a brand or organization and become the first step in creating a lasting relationship. Mike lives with this as his mantra every single day.

    Born and raised in northern Virginia, Mike attended and graduated from Virginia Tech with dual Bachelor degrees in English and a minor in alphabet soup.

Ready To Talk?

Haven for creatives and heaven for technophiles, the Ministers' office is perched on the top floor of an historic Dupont Circle row house, conveniently ensconced by a wonderful bar, patio, restaurant and library. Sound good?

Send us a note to set up a meeting or stop by during our next happy hour. Just look for the Minister's sign at the top of the building. We've planted our flag, now let us help to raise yours.

Thanks!

We'll talk to you soon.